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For coaches

10 Steps To Improve Your Coaching Business

Previously Recorded Webinar hosted by Melanie Gorman of YourTango.com and Corey Quinn of MyCoachMatch.com

Click Here to Listen

You can click through the slides here:

If you are just starting out, or have been struggling to grow your coaching practice, this webinar is for you. It is jam packed with the latest thinking on practice growth techniques and approaches. In this webinar, you will learn:

  • Why you need a niche
  • Whether you need just a website, or a blog, or both
  • Why writing is the number one way to improve your ‘findability’ online
  • How to write so that clients call you, and not another coach
  • How to use social networking sites to get new clients
  • …and more

This webinar is brought to you by two of the brightest minds in online marketing for coaches.

Melanie Gorman, MA

Over the past decade, as the professions of relationship & dating coaching grew in popularity, I worked with Dr. John Gray, author of Men are from Mars, Women are from Venus, as his Director of Operations for the Mars Venus sites. My time there allowed me to master the operational needs Experts have when bringing their business out of “one-to-one” services and into “one-to-many”.

At this time in my career, my expertise is in helping professionals understand what is required to efficiently bring one’s practice online. I coach

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Experts on how to develop products that meet consumer needs while maintain professional boundaries.

You can read her YourTango.com profile here: http://www.yourtango.com/experts/melaniegorman

Corey Quinn, MBA

Corey Quinn is the founder of MyTherapistMatch.com, MyCoachMatch.com and Interpersonal Intelligence, LLC. He is a results driven executive who brings nearly 10 years of experience developing and growing online based businesses. His passion is combining technology and psychology, thereby helping individuals dramatically improve their health and well being by intelligently connecting them with the highest quality resources available anywhere.

He holds a MBA in Finance and Entrepreneurship from USC. His role at MyTherapistMatch.com and MyCoachMatch.com includes overall strategic direction, marketing and customer acquisition.

You can read his YourTango.com profile here: http://www.yourtango.com/find-a-therapist

Categories
For coaches General Life Coaching

Oprah Winfrey’s OWN Launches

January 1, 2011 isn’t just the start of a new year – it’s also the start for Oprah Winfrey’s new cable channel OWN. Although running her own network appears to be a new venture for Oprah, the truth is that Oprah has been running something akin to a network for a long time in the form of the Oprah Winfrey Show. Similar to a network that features different shows that share a particular theme, Oprah’s show featured regular segments that crossed into multiple genres while remaining true to an overarching brand and theme.

For Oprah, life coach to the masses, these themes include celebrity role models and self-actualization. Oprah’s lesson to us all seems to be that if you observe and adopt the habits and practices of Oprah and of her celebrity endorsees, you will be able to “be your best self.” This concept, which proved successful for her talk show, is what defines OWN. Many of the shows airing on OWN follow the Oprah formula that calls for celebrities, inspiring stories, and best of all, celebrities with touching tales. Oprah’s special touch is to take those celebrities and stories and spin them in such a way that makes it personal for the viewers.

The biggest problem Oprah faces with OWN is distinguishing it from the competition. Cable channels have had decades to adopt Oprah’s tactics for their own shows. But Oprah has an edge over the rest of them – 25 years of being on air. If she can capitalize on the personal relationship she has with her audience of millions, there’s no reason why OWN shouldn’t be as big as a success as the Oprah Winfrey Show.